Having worked with clients in a variety of industries ranging from Entertainment to Financial Services, I find that engaging users through great design is always one of the top priorities on every project. Over the course of my career I have developed a unique understanding of how to best communicate, organize, and neatly group information together, providing a seamless and elegant experience for the user.
I have worked with Visa, Oracle, Union Bank, and UCLA, among others. These specific projects were large-scale, complex sites with thousands of pages. I helped lead key aspects of the global design strategy, working in parallel with developers, strategists, art directors and content creators to help bring these digital products to life.
I graduated from UC Santa Cruz with a Bachelor of Arts in Film and Digital Media, where I gained a foundation on how to successfully interpret media as a form of communication, an artistic medium, and a source of entertainment. When not designing great interactive experiences, I enjoy surfing, swimming, and photography. I also volunteer my time with organizations such as Impact Hub and Code for America. To learn more about my key accomplishments see below.
Designed and consulted on a responsive redesign for Visa. Provided design strategies, improved navigation, page structure, content mapping, information architecture and more. Aligned with Visa’s short and long term vision for the brand.
Led all design initiatives and ensured design requirements were met and exceeded for Los Angeles County Office of the Assessor’s update to a new system which guides the creation and management of Los Angeles County’s $1.2 trillion assessment roll and the County’s 2.6 million properties.
Designed out UCLA’s “Smart Recommendations” feature an open source recommendation engine that can map out the student life-cycle and cross reference an individual student’s search history and recommend what they are likely eligible for and raise that content to the top of their recommendations feed when it is most helpful to their academic and professional career.
Consulted with the Art Directors Guild during their 2016 redesign initiative. Preformed technical assessment, stakeholder interviews, design and content audit, request for proposal generation, and reviewing of proposals from vendors. Presented in front of the Board of Directors and was successfully granted the total of $250,000 for the redesign of the website.
Designed and created high-fidelity prototypes, design standardization, UI elements, iconography, typography, and info graphics. Provided content producers and information architects creative, effective, and strategical ways of displaying content across an ecosystem of 6 sites spanning over 200,000 pages for the Pepperdine University 2014 redesign initiative.
Areas of Concentration
User Experience Design
Understanding user behavior with the help of mapping users flows, creating wireframes, and delving into research such as analytics and user surveys to create the overall best user experience.
A creative discipline which helps to create a brand, visual identity, and system of components in order to bring to life digital experiences. It’s a creative science of blending aesthetics and technology that fosters valuable interaction between brand and user.