I Train Fundamentals
A sports performance company aimed at helping athletes improve their individual skills by equipping them with the best products that help them master the fundamentals.
- Front-End Development
- Responsive Web Design
Former NBA player and coach set out to create a way to teach defensive fundamentals with coaching drills and a product designed to help players learn the proper defensive stance. I Train Fundamentals was a concept that has grown into a true brand. Working together with the client we were able to achieve a branding and marketing strategy which positioned I Train Fundamentals to successfully launch their product with an E-Commerce site that allowed them to sell directly to their target audience.
Through workshops and conversations with the client we strategized everything from content strategy and user journey’s focusing on ways to create an engaging experience that would lead to sales.
Digital Coaching Book
This digital coaching book provides a guide and inspiration for the product. Through understanding our client and the defensive methods used at the NBA level we were able to provide an everyday recreational coach the ability to teach all different skill levels from beginner to advanced.