Metro

Los Angeles has introduced a new bike share program that allows people an easy way to get around in an environmentally friendly way.

Project Details

  • Industry: Public Sector (Transportation)
  • Role: User Experience Design
  • Date: 2017

Case Study

In order to help grow the bike sharing network Metro should provide an incentive to riders who reach a certain amount of miles in a one month span. This will promote the bike program in a way that rewards physical activity and a healthy lifestyle. This is a concept for Metro Bike Share and was created independently of Metro and in conjunction with Code for America.

Process

  • Research and Strategy : – Created general example user personas.
  • Wireframes : – Created a simple user flow of main user tasks such as finding a bike and tracking their metrics.