ProCon

ProCon.org is a platform focused on educating and informing visitors of controversial issues in the united states and in society in a primarily pro / con format. ProCon.org a 501(c)(3).

Project Details

  • Industry: Non-Profit
  • Role: User Experience Design

Quick Facts

  • Procon.org has 12,000 + pages on content
  • Is ranked top 3 on Google for major legislation in the United States
  • Has over 3M unique visitors per month

Case Study

With over 3 million unique visitors per month a lot of the users would drop off after only 1 page view.  Even with a site full of interesting content, it was not easy to use.  We needed to display information in a more efficient manner.  We also needed to make navigating through this vast amount of information (12,000 pages of content) easy to do.  By conducting site audits, competitor analysis, and reviewing usability studies we were able to provide solutions that were able to boost page views and the number of interactions with the site.

Mobile Responsive Redesign

A waterfall approach was taken with this project.  The main focus for this redesign was to create a more intuitive navigation.   Weekly design sprints in which low fidelity prototypes were created as well as visual design elements, widgets, imagery, colors, and interactions were defined and used across the ecosystem of sites.

Mega-Navigation