You're So Baby is a concept store located in the hip area of Echo Park providing high end designer clothes, accessories, and art.
Role: Digital Design
After discussions with the client and learning about the goals for the site both in terms of the overall design and the business requirements we created a project road map detailing the design, product and data entry, and integrations with point of sale and inventory. Together we partnered to create a beautiful online site with E-Commerce and Point of Sale system.
Through workshops and conversations with the client we strategized everything from content, image size specifications, layout, formatting, colors, and fonts. As well as creating a strong navigation and user journey that would lead to conversions.
The client’s branding was already established however we worked with the client to select fonts, colors, and styles for the website that would work together with their current identity.