Art Directors Guild
The Art Directors Guild (ADG) is an American labor union and local of the International Alliance of Theatrical and Stage Employees (IATSE) representing 2,500 motion picture and television professionals.
Project Details
- Industry: Non-Profit
- Role: User Experience Strategy
- Date: 2015-2016
Quick Facts
- Adg.org is a site containing over 500 pages of content
- It serves its more than 2,500 members
Case Study
The Art Directors Guild of America represents the industry standard for design in the movie industry. It’s members use the site as a key resource when searching for work and communicating with the guild it self and other members. This was the initial phase of the project and this involved really educating the guild and different committees and members in the organization on what goes into a redesign and what they will need to do in order to achieve success in the project. We helped steer them in the right direction by preparing site audits detailing the needs and requirements that must be considered for their new site. Together with the committee members we created detailed presentations, reports and submitted requests for proposal from different firms and reviewed them and made recommendations on which firms were a good fit.
Together with the committee we presented to the Board of Directors and were approved for the redesign of the website.
