Art Directors Guild

The Art Directors Guild (ADG) is an American labor union and local of the International Alliance of Theatrical and Stage Employees (IATSE) representing 2,500 motion picture and television professionals.

Project Details

  • Industry: Entertainment
  • Role: User Experience Strategy
  • Date: 2015-2016

Quick Facts

  • Adg.org is a site containing over 500 pages of content
  • It serves its more than 2,500 members
Launch website

Case Study

The Art Directors Guild of America represents the industry standard for design in the movie industry. Members use the site as a key resource when searching for work and communicating with the guild it self and other members.

Together with the committee we presented to the Board of Directors and were approved for the redesign of the website.

 

Process

  • Research and Strategy : – Created user taxonomy chart based on surveys with committee members and administration. Content audit and feature requirements detailing needs to be considered for the new site were evaluated.
  • Information Architecture : – Created a sitemap which represented the current website a long with additional technical components and services the site was using.