Good design builds loyalty
For more than 15 years, I’ve designed digital experiences for brands including American Airlines, Chevron, Visa and USAA. I bring emotional connection to every touchpoint in the customer journey and turn it into higher conversion and lasting loyalty.
What I do
Emotional connection
Mapping the journey across every brand touchpoint and designing the moments that make people feel something.
Loyalty & rewards
Rewards experiences that give customers a reason to come back — earning, status and benefits that feel personal.
Conversion that lasts
Turning that connection into measurable results: more sign-ups, more engagement and customers who stay.
Experience
Before joining Publicis Sapient, I focused on user-centered projects across education and nonprofit sectors.
At UCLA, I led UX on the Smart Recommendations platform, an open-source AI project that personalizes academic journeys for students worldwide. I also co-led a redesign of Pepperdine University’s public website, creating a flexible design system that balanced accessibility, consistency and departmental needs.
I’m passionate about building scalable systems, mentoring designers and using storytelling to bridge the gap between data, design and strategy.