Pepperdine University

Case Study

Pepperdine competes for admissions with top schools all over the world to enroll the best and brightest minds. Whether it be for prospective students, current students or alumni, a great experience on the site was needed.

Global Design Strategy / Mobile Responsive Redesign

A waterfall approach was taken with this project.  Each school went through 3 week rapid design sprints in which low fidelity prototypes provided by the Information Architecture team were taken to high fidelity.  During this process visual design elements, widgets, imagery, colors, and interactions were defined and used across the ecosystem of sites.  Global design standards were created, enhanced and developed throughout the course of the project to position Pepperdine competitively with other schools.

High Fidelity Mock Ups

As part of the redesign initiative each of the individual schools received an overhaul to their site. Creating a unique experience to the school was important, however keeping the design consistent across the board was also a top priority. As design needs and requirements evolved as the project progressed new elements were created and the school’s within Pepperdine were given unique elements of design while still remaining within the overall brand guidelines.

At a Glance

This section exists on every landing page and is a global design initiative created to provide a visual guide into the University and its individual schools.

Working in tandem with the University’s communication department controlled vocabulary was created to provide momentum with key stakeholders of the project.  This also helped the content strategy for many top level pages.

Pepperdine Seaver College

Site Map

Annotated Wireframes

Single Carousel

Pepperdine Graduate School of Education and Psychology – Hero Area for Mobile

Pepperdine Graduate School of Public Policy – Hero Area for Mobile

Pepperdine Graduate School of Business – Hero Area for Mobile

Global Design Strategy