Interactive Wealth Management Application

Case Study

In late 2019 this financial services company was exploring a better way for their sales team to present investment strategies to their clients. This meant rethinking the way content was presented during video conferencing, and reimagining the in meeting experience for financial advisors and sales. The company aimed to enhance the effectiveness of remote presentations and improve the overall meeting experience for both financial advisors and clients.

Challenge

• Ineffective presentation methods during video conferencing
• Lack of engagement in remote sales calls
• Inconsistent presentation quality across the sales team
• Need for a solution that worked seamlessly on both web and mobile platforms

Approach

• User Research: The team conducted an observational study with a group of 20 remote wholesalers to understand their sales call processes and pain points.
• Multi-Platform Development: Based on the research, the team developed an application supporting both web and native iPad use, ensuring flexibility for various user preferences.
• Prototyping and Iteration: Multiple prototypes were created and refined based on user feedback, allowing for continuous improvement of the design.
• MVP Launch: An initial Minimum Viable Product (MVP) was launched in January 2020, allowing for real-world use and further refinement.

Unexpected Catalyst

In March 2020, the global COVID-19 pandemic dramatically shifted the work landscape, catalyzing the project’s expansion:

• Rapid Scaling: The pilot project quickly evolved into a company-wide initiative as remote work became the norm.
• User Base Expansion: The user base grew exponentially as more sales teams adopted the platform out of necessity.
• Adapting to New Norms: The platform’s design proved prescient, perfectly positioned to support the sudden shift to fully remote sales processes.

Key features

• Optimized content presentation for video conferencing
• User-friendly interface for both web and iPad
• Interactive elements to enhance client engagement
• Standardized presentation templates to ensure consistency

Results

• Seamless transition to remote sales processes during the pandemic
• Exponential growth in user adoption across the company
• Record-breaking sales figures, some of the best in the company’s history
• Positioning our client as an industry leader in digital sales tools

Conclusion

What began as a forward-thinking pilot project to improve sales presentations became a crucial tool that enabled our client to thrive during unprecedented global challenges. By anticipating the need for better digital sales tools and rapidly adapting to changing circumstances, the company not only maintained its sales effectiveness but achieved record-breaking results. This case study demonstrates the value of innovative thinking, user-centered design, and adaptability in creating solutions that can withstand and excel in unpredictable circumstances.

Prototypes

Outlook 2023
An overview of the markets used by advisors to present to clients
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10 Investment Themes for 2022
Allows advisors to showcase investment themes to clients
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Model Portfolios
Allows advisors to showcase model portfolios, a hand selected group of funds tailored to meet specific investment objectives
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Global Expansion
This interactive design from a larger presentation allows advisors to showcase companies based on the percentage of revenue from home country
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Hypothetical Savings and Withdrawal Scenario
Allows advisors to compare and contrast how their funds perform against the competition, adjust the basis points to preset amounts and enter custom amount
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