Case Study
The Art Directors Guild of America represents the industry standard for design in the movie industry. Members use the site as a key resource when searching for work and communicating with the guild it self and other members.
Art Directors Guild
Redesigning the digital hub for the Art Directors Guild of America
Project Details
- Industry: Entertainment
- Role: User Experience Strategy
- Date: 2015-2016
Quick Facts
- Adg.org is a site containing over 500 pages of content
- It serves its more than 2,500 members
Objectives
- Create a user-friendly interface for job searching
- Improve communication tools for guild-member and member-member interactions
- Enhance the overall user experience to reflect the guild’s prestigious status in the movie industry
- Ensure the platform serves as a comprehensive resource for members
Process
- Research and Strategy : – Created user taxonomy chart based on surveys with committee members and administration.
- Content audit: Conducted a comprehensive evaluation of existing content and identified key requirements for the new site’s functionality.
- Information Architecture : – Created a sitemap which represented the current website a long with additional technical components and services the site was using.
Resolution
The new digital platform was successful and positioned the Art Directors Guild of America as a leader in providing cutting-edge resources to its members, reinforcing its status as the industry standard for design in the movie industry.
