Pepperdine University

Case Study

Pepperdine competes for admissions with top schools all over the world to enroll the best and brightest minds. Whether it be for prospective students, current students or alumni, a great experience on the site was needed.

Process

• Research and Strategy : – Created user personas based on surveys with faculty, students, stakeholder interviews, and workshops with the administration of the various school’s within Pepperdine.
• Information Architecture : – Developed content hierarchy for page level content and designed components to display content creatively.
• Holistic Design Audit : – Reviewed the design landscape of many competing colleges and universities both in state and in other parts of the country. Documented already existing user interface components and created new components and added to the overall design system.
• Prototype : – Created high fidelity prototypes to review with internal team and handed off to development.

Deliverables

At a Glance

This section exists on every landing page and is a global design initiative created to provide a visual guide into the University and its individual schools.

Working in tandem with the University’s communication department controlled vocabulary was created to provide momentum with key stakeholders of the project.  This also helped the content strategy for many top level pages.

Annotated Wireframes

Single Carousel

Design system